You know you need high-quality content on your site to be competitive, but you don’t necessarily have the time, resources or know-how to get your site to where it needs to be. If you hire a content marketing agency, you should expect to have a full team of strategists and producers. However, at the helm…
A fairly obscure 16th Century playwright once wrote, “a rose by another name would smell as sweet.” (OK, so it was Shakespeare.) In other words, things retain their inherent sense of being, regardless of what you call them. With all due respect to the Bard, that mindset doesn’t really fly in the world of marketing….
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What Does an SEO Consultant Do? SEO consultants are concentrated bundles of SEO knowledge. There’s no such thing as a PhD in search optimization, but these professionals have industry experience that’s backed up by results and technology. SEO Strategy Sometimes, what you think you want isn’t really what you want. To get high-value leads, your…
When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue. What Is Unassigned Traffic in Google Analytics? Unassigned…
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How Do You Disavow Backlinks? If you need to disavow backlinks, start by creating a list of the offending links and domains. This requires using link auditing tools, such as Moz, Ahrefs, or Semrush, or working with SEO experts who can handle it for you. Ensure you’re only disavowing links that hurt your site. You…
Local SEO Strategies for Small Businesses Local SEO for small businesses is like other aspects of marketing. It continually evolves, and you can never rely solely on yesterday’s tips and tricks. However, there are many core strategies you can start using right now to boost your brand awareness. 1. Build and Maintain a Mobile-Friendly Website…
The words old, classic, and vintage all describe the same thing but have vastly different meanings. Old tires belong in the junkyard, but vintage wine and classic cars become more valuable over time. In the same way, it’s important to recognize when you should delete old blog posts and when to leave them. With a…
Does Embedding YouTube Videos Help Your SEO? Some SEO pros tell you to absolutely embed, and others say you’re wasting your time because your content already talks about whatever it is. We’re in the middle but leaning more toward “Yes, embed!” than “It’s in your head.” For one thing, we seem to have great results…
When Are 301 Redirects Bad for SEO? Redirects are usually good for SEO, but it’s possible to have too much of a good thing. Over 90% of sites make mistakes with redirects, so don’t feel bad if the following problems apply to your site. Redirect Loops Loops are one of the worst accidents you can…
Internal links are still important for your website, as confirmed by Google’s John Mueller, who recently said: “Internal linking is super critical for SEO [search engine optimization].” Internal linking tools can help you effectively execute this SEO strategy. These programs help you meet the goal of ensuring your content pages have helpful internal links about…
