A marketing plan is the GPS of your business strategy — it keeps you on course, shows you the best routes and helps you avoid costly wrong turns. It’s your ultimate game plan, spelling out your marketing goals, the strategies to crush them and the resources to make it all happen. But let’s be real…
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Search engine optimization is an $80 billion industry. Are you getting your money’s worth from your SEO content writing efforts? SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art, blending content creation with effective SEO techniques. So how do you do it right? How can you please…
In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every online activity today. An entirely new branch of marketing was born thanks to the proliferation of the internet, and its importance to…
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When you’re picking the medium for your next big marketing campaign, video content is always on the table. This is true whether you’re operating in the business-to-consumer (B2C) or business-to-business (B2B) space, and no matter the size of your organization. Video marketing is versatile enough to fit any needs you might impose upon it. Once…
There are rumblings about how artificial intelligence — particularly Gen AI and Google’s AI Overviews (AIO) — will impact search engine optimization. Will it ultimately help or hurt? How should you prepare for the shift, if at all? And when should you start? Just the idea of an entire set of practices that you, your…
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Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply, organisations must meet WCAG 2.1 AA standards, publish an accessibility statement, and conduct regular accessibility audits. Compliance…
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What if you could get direct insights on improving your content from Google? Good news—you can. By using Google Gemini for SEO purposes, there’s a way to identify why your content isn’t ranking and learn how to make it better than your competitors. With countless factors influencing Google’s rankings—and limited transparency about their algorithms—it’s no…
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With Utah’s growing reputation as a “Silicon Slopes” tech hub alternative to California, the number of technology companies in the state has skyrocketed. Cities such as Lehi and Salt Lake City are home to over 1,000 smaller startups and giants like Adobe, Microsoft, and Oracle. This vast e-commerce ecosystem means countless regional businesses need to…
It’s not every day you meet someone who’s taken a career leap quite like Manuela Moreno. Today, she’s known for her ability to tackle a range of projects at Brafton as our Sales Operations Executive, but her road to the marketing industry was not a traditional one. We caught up with her to learn how…
How Can I Fix ‘Not Approved’ Google Business Photos? If Google is rejecting your business photos, the issue isn’t always that pictures are misleading. Google can also flag images for quality, content, and copyright issues. Problems With Image Quality Low-quality images don’t do your business or customers any favors. Google doesn’t accept pictures that are:…
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