The popularity of generative artificial intelligence (Gen AI; GenAI) is through the roof, but that certainly doesn’t mean everyone who’s using it is getting good results. With the experience I have experimenting with Gen AI tools like ChatGPT, I’d wager that most people are using it ineffectively — or at least not to its full…
Read More “How To Use Gen AI (Responsibility and Effectively)” »
Imagine scrolling through your favorite social media platform. Amidst the barrage of promotions and ads, a particular post catches your attention. It’s visually appealing and speaks directly to your interests. You pause, engage and maybe even share it. This is the power of well-crafted organic social media post writing. In today’s digital landscape, where consumers…
Read More “Mastering Organic Social Media Post Writing: Best Practices and Strategies” »
Google Search Share Slips under 90%: What Does This Mean? | Brafton January 17, 2025 Ben Crosby What Does This Mean for Marketers? Could Google’s iron grip on the search market be slipping? For the first time since 2015, the giant’s search market share dropped below 90%, with figures landing around 89.74% in December, according…
Read More “Google Search Share Slips under 90%: What Does This Mean?” »
Did you know that stories can make your content much more memorable than facts alone? In today’s competitive marketing landscape, storytelling has become indispensable for brands aiming to connect with their audiences on a deeper level. Artificial intelligence is revolutionizing this process by transforming raw data into meaningful narratives. AI enables marketers to analyze vast…
Read More “From Data to Trust: AI-Driven Storytelling for Brand Credibility” »
A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, it’s no surprise that many are eager to explore its potential. Are you ready to jump in and learn about the top AI tools for website SEO (search engine…
Read More “The 5 Best AI Tools for Your Website’s SEO in 2025” »
When a potential customer is choosing between your brand and your competitors, what information are they using to make that choice? They might decide based on review scores or price, but that’s not all. Your brand’s values — the principles you stand for — can push buyers into making a decision. Research finds that 82%…
A marketing plan is the GPS of your business strategy — it keeps you on course, shows you the best routes and helps you avoid costly wrong turns. It’s your ultimate game plan, spelling out your marketing goals, the strategies to crush them and the resources to make it all happen. But let’s be real…
Read More “Google Docs Marketing Plan Template – Free & Easy” »
Search engine optimization is an $80 billion industry. Are you getting your money’s worth from your SEO content writing efforts? SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art, blending content creation with effective SEO techniques. So how do you do it right? How can you please…
In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every online activity today. An entirely new branch of marketing was born thanks to the proliferation of the internet, and its importance to…
Read More “Content vs Context: If Content Is King, Context Is Queen in Marketing (Infographic)” »
When you’re picking the medium for your next big marketing campaign, video content is always on the table. This is true whether you’re operating in the business-to-consumer (B2C) or business-to-business (B2B) space, and no matter the size of your organization. Video marketing is versatile enough to fit any needs you might impose upon it. Once…
![What is SEO Content Writing? The Complete Guide to Writing For Search [Video + Infographic]](https://i2.wp.com/www.brafton.com/wp-content/uploads/2023/12/SEO-Writing-eBook-CTAs_Header-Image.png?w=1200&resize=1200,0&ssl=1 "What is SEO Content Writing? The Complete Guide to Writing For Search [Video + Infographic]")
